Wednesday, 31 March 2010

Increase in Securities Fraud Class Action Settlements in 2009


After a two-year decline in securities fraud class action settlements, 2009 saw an increase in settlements to more than $3.8 billion. That was a spike from $2.35 billion in 2008. Much of the $3.8 billion settlement came from the UnitedHealth Group Inc. shareholder class-action settlement which alone amounted to $925.5 million.

There were a total of 103 settlements in 2009, an increase from 97 settlements in 2008. Besides, the United Health Group Inc. class action settlement, 2008 also saw a settlement in litigation against defendants over initial public offerings. Those settlements alone amounted to $586 million.

Securities fraud settlements could actually increase over the next couple of years. The settlements for 2009 involved cases between 2004 and 2006. They do not include any of the lawsuits arising from the stock market crash of 2008, and the credit crisis. Those lawsuits are still to reach a settlement, and when that happens, securities fraud class action lawyers are likely to find that the settlement figure for 2009 are eclipsed by the new numbers.

Securities fraud lawsuits tend to have better settlements when plaintiff lawyers can show that companies intended to deceive or defraud innocent investors. Settlements may not be so high if it comes across that the plaintiffs merely failed to guess the markets right. Lawsuits which involve a whistleblower like a former employee or any other internal source, or those where federal regulator agencies have found fraud, are more likely to lead to securities fraud class action settlements.

If $3.8 billion seemed like a good year for securities fraud class action lawsuits, it pales before the record $18.3 billion in settlements in 2006. That year included a $7.2 billion settlement over Enron. 2005 was a good year too with $10.02 billion worth of securities fraud class action settlements, including $6.2 billion involving WorldCom. 2007 was the last year before a two-year drop in settlements. That year, there were substantial securities fraud settlements with a total of $7.6 billion worth of settlements, including one for $3.2 billion for Tyco International.

Tuesday, 30 March 2010

Judge in 9/11 Injuries Lawsuit Seeks Bigger Settlement


The events that took place on September 11, 2001, forever emotionally scarred the lives of the people of New York City. For some, that day also permanently altered their physical well-being. A startling number of rescue workers and volunteers who labored tirelessly at the site of the remains of the World Trade Center, known as Ground Zero, have reported that they have been diagnosed with cancer. Hundreds of these people are suing New York City over cancer diagnoses they received after working at the site. The lawsuit claims that the dust produced at the trade center was toxic and caused dozens of cases of cancer to emerge in firefighters, police officers, emergency medical teams, and civilian volunteers.

Last week, U.S. Judge Alvin Hellerstein rejected a proposed $575 million that would go to thousands of 9/11 responders in part because he believed that the final number should include more money for cancer victims. But whether or not all the cancer cases are a result of Ground Zero is now in question. Proving that the dust at the site is the cause of cancer is extremely difficult. With multiple theories and little proof of whether the dust is actually the cause, scientists and legal experts are at a standstill. Further complicating the issue is the set of statistics that show the cancer rates among those who worked in the World Trade Center debris are in alignment with cancer rates found in the general public. The lack of evidence directly linking cancer to the toxic dust found at Ground Zero has slowed down the efforts to craft a compensation package for sick workers. The cancer dilemma, as Judge Hellerstein sees it, is one that it is worth further examination regardless of how difficult the connection is to prove.

Nearly 10,000 workers have claimed illnesses or injuries related to 9/11. Lawyers are desperately trying to figure out a fair settlement while Washington awaits the arrival of a health bill that would care for 9/11 responders. In the meantime, all future trials and settlements relating to 9/11 injuries have been put on hold.

Monday, 29 March 2010

More Commercial Truck, Bus Drivers Buckling up


Seatbelt use is as important for drivers of commercial truck and bus drivers as it is for the general motorist population. Drivers, who are not safely restrained, may suffer serious injuries in an accident or a truck rollover.

However, there seems to be very good news for Los Angeles truck accident lawyers on that front. The Federal Motor Carrier Safety Administration has released the results of a survey that shows that more numbers of commercial truck and bus drivers are buckling up than before. According to the FMCSA, seat belt use among these drivers has grown by an impressive 9% since 2007. Currently, 74% of commercial bus and truck drivers wear seat belts compared to 65% in 2007. The FMCSA based its findings on a survey of 20,818 commercial trucks and buses at roadside inspections across the country.

The rates of seat belt use seem to vary depending on the location. States in the western part of the country, including California, Colorado, Hawaii, Montana and Nevada seem to have the highest rates of seat belt use among commercial truck and bus drivers at 79%. Southern states rank second with a 75% rate of compliance with seat belt laws.

Truckers also seem to be more inclined to buckle up when they work for major national carriers, than when they work for independent operators. Truckers in states with primary enforcement of seat belt laws like California, were much more likely to buckle up. In these states, compliance was up to 79%, while in states with secondary enforcement compliance rates were just 67%.

A truck driver may have a serious risk of being ejected from a truck during an accident, especially in the case of a rollover, which is not that infrequent for these massive trucks. Load shifts and improperly secured loads can cause a trailer to lose balance and tip over. Truckers in such accidents have a much higher chance of surviving with minimal injuries if they are safely buckled up.

Thursday, 25 March 2010

Federal Aviation Administration Gets Tough on Errant Airlines


Stung by criticism over its lackadaisical attitude towards airline safety, the Federal Aviation Administration is taking stronger action against airlines brazenly flouting safety procedures. This week, Northwest Airlines found itself at the receiving end of the federal agency’s ire. The FAA has imposed penalties of $1.5 million against the airline for failure to comply with an FAA directive that was issued -wait for this- 17 years ago.

The directive was issued in 1990, and required airlines to conduct an inspection of their cockpit windows, including the pilots and first officer’s side windows. Airlines were required to look for thin wires that could pose a fire hazard. When Northwest Airlines distributed its advisory, it neglected to mention that the first officer’s window should be inspected. As a result, that area was left uninspected in more than 30 airplanes. These aircraft continued to fly passenger flights, and in all, flew about 90,000 flights between 2005 and 2008, when the problem was discovered.

Northwest Airlines’ negligence doesn't end there. Even when the problem came to notice, the airline failed to immediately order inspections as it should have. Instead, it postponed the inspections to the next maintenance schedule.

The FAA has not taken kindly to this casual approach to plane safety by the airline. Northwest Airlines has been fined $1.5 million in penalties. The company insists that it did nothing wrong, and ordered the inspections immediately.

The FAA's action against Northwest Airlines comes just a few days after it imposed a fine of more than $780,000 on American Airlines, after that airline failed to replace a central computer on one of the planes operated by its regional carrier, American Eagle. That also comes after a massive fine of $7.1 million imposed against American Airlines in 2008, for a number of violations including operating flights using aircraft that had defective auto pilot systems.

For passengers and California plane crash lawyers, it is comforting to see the FAA not hesitating to impose heavy fines and punishments on these errant airlines. Hopefully, this is not a temporary phase, and the enthusiasm for punishing airlines for failures will continue.

Tuesday, 23 March 2010

California Woman Loses Age Discrimination Lawsuit Against Wells Fargo

There is a fine, but clear line separating workplace discrimination from lawful termination of services. One elderly woman from California is learning this the hard way.

62-year-old Deanna Tyler was terminated from her position as senior credit manager at Wells Fargo Financial California Inc. The reason for termination was allegedly Tyler’s poor performance. Tyler filed an age discrimination lawsuit against Wells Fargo, under the California Fair Employment and Housing Act. A Court of Appeals in California has now decided in favor of Wells Fargo, holding that Tyler failed to prove that her termination was due to age, and not for her poor job performance.

Tyler had been hired in 1996 when she was 53 years old. In her lawsuit, she claims that a district manager at Wells Fargo instructed office managers not to focus too heavily on the older employees who were likely to be “set in their ways,” likely referring to Tyler and another older employee at the firm. According to Tyler, the manager, Brian Payne, also told an office manager to hire young employees who tended to be “go-getters”. According to Tyler, Payne once told his office manager that he wanted to get rid of Tyler because she didn't fit into the company's “image.” He frequently used phrases like “out with the old and in with the new” and made obvious his appreciation for the characters of the movie “Boiler Room” - young, enthusiastic hyper-ambitious corporate types, with emphasis on ”young.”

All of these sound to a California employment lawyer like the characteristics of a person who has a bias against older employees in the workforce. However, Tyler's own performance sheet failed to impress the court. She had been falling short of targets, and had failed even after she had been given opportunities to better her performance. The district manager had given her notice that her performance was falling, and if she did not make more of an effort, she would be terminated. Her case very likely could have had a different outcome if she had been consistently good in her performance at the company.

Monday, 22 March 2010

CPSC Announces Recall of 1.2 Million Graco High Chairs for Falls, Injuries


The Consumer Product Safety Commission this week announced a recall of 1.2 million Graco highchairs because of the risk of fall hazards to little children. The recall is the latest in a series involving children’s products that have caused great concern to injury lawyers in Las Vegas and parents.

According to the CPSC, the problem is linked to loose screws in the front legs of the highchairs that can become loose or fall off, causing the chair to tip over and the child to fall. Parents are being advised to discontinue use of these highchairs, and to contact Graco for free repair kits. So far there have been 24 reports of injuries to little children after they fell off these chairs. These injuries included bumps and bruises, hairline fractures, cuts, lacerations and scratches. Overall, the CPSC has received 464 reports of incidents where the screws became loose or fell out.

This highchair recall comes barely 2 months after Graco initiated a massive recall of 1.5 million strollers in January this year. That recall was linked to the risk of fingertip amputations in little children. It also comes as more children’s product recalls anger parents and Nevada defective stroller lawyers.

Apart from the Toyota recalls that have grabbed so much attention, children's product recalls have also been substantial in size these past few months. But when there are defects in these products, it is a special cause for concern because children are at a much higher risk for injuries.

The Graco highchair recall and stroller recalls followed massive defective crib recalls that began last year. Most of these crib recalls have been traced to drop side cribs. Nevada injury lawyers and child safety experts have pointed out to a basic flaw in the design of these drop side cribs that seems to enhance the risk of suffocation for little children. CPSC chief Inez Tenenbaum has taken note of these concerns, and has promised that her agency will work on a stronger set of standards for crib design. She has also promised stronger action against manufacturers of defective children's products, and crackdowns on unsavory practices by companies that attempt to slander the parents of children who have been killed by defective products.

Saturday, 20 March 2010

As Defective Toyota Crises Revs Up, Transportation Secretary Gets More Involved in Auto Safety


When Transportation Sec. Ray LaHood assumed his duties, his primary focus became stronger measures to prevent distracted driving accidents. However, as the Toyota crisis has accelerated (no pun intended) the Sec. has found his attentions increasingly being diverted to an overhaul of auto safety systems in the country.

Toyota’s problems have laid bare the shortcomings of federal safety regulators for all to see. Secretary LaHood quickly found himself at the center of questions of enhanced auto safety. Left to himself, LaHood would no doubt have liked to continue his efforts into stronger laws against distracted driving. However, he now faces questions from lawmakers, the American public and California product liability attorneys about vehicle safety procedures.

He has promised lawmakers that he will look into systems that can prevent acceleration problems, similar to the ones in Toyota vehicles. Those procedures include the installation of brake overriding systems in all vehicles. These systems would help the motorist control the car when it accelerates to excessive speeds, thereby preventing accidents like the kind that killed four people in San Diego, California in August last year.

Sec. LaHood has also said that his agency will look into mandating black box recorders in all cars. The recorders could provide valuable information to reconstruct an accident in the aftermath of a crash. Besides, he is also looking closely at the problem of federal auto safety regulators acting as lobbyists for automakers. This has been a long-standing problem at the NHTSA. Critics have insisted that NHTSA staffers often leave their positions join lucrative jobs at automakers like Toyota. The prospect of high-paying positions with these companies could likely cause these staff members to go soft on those companies while they work at the NHTSA.

None of these are simple issues. Systemic issues like the relationship between federal safety regulators and the auto makers they regulate, can take years or even decades, to unravel. The Secretary is also likely to face stiff opposition to any plans to mandate black box recorders or brake overriding systems on all cars.

Thursday, 18 March 2010

Whiplash Injuries


Whiplash injuries are typically seen in rear end accidents or rear and collisions. Whiplash is typically considered a moderate injury. However, the fact is that even a seemingly simple case of whiplash can cause future complications that lead to disability and debilitation.

A rear end accident can occur when the car that was struck is either in a still position (at a stoplight or in a traffic jam), or is moving. In either case, the occupant of the vehicle that is struck, is pushed forward from the force of impact. The body and neck first accelerate forward, followed by the head. This places extreme pressure on the muscles of the neck region, and the injuries that result are called whiplash.

Simply put, whiplash injuries are caused when the body of a person who is sitting in a still position, is forced forward by an impact from the rear, while the head is forced backwards at the same time. This can place extreme pressure on the structures of the neck, including the muscles and ligaments. The fibers of the neck muscles may tear.

Rear ending accidents do not have to be extremely serious, or involve excessive speeds for whiplash to occur. Even an accident that occurs at moderate speeds can end in whiplash injuries to the occupants of the vehicle that is struck. Besides, rear ending accidents, accidents involving occupants not wearing a seat belt, can result in whiplash injuries.

Symptoms of whiplash include:

• Severe neck pain
• Stiffness in the neck
• Pain in the lower back
• Pain in the shoulder blades
• Dizziness

Whiplash injuries are not always easy to diagnose. These injuries may be hard to detect in a regular x-ray. Diagnosis can depend on the use of CT scans, or magnetic resonance imaging. Over a period of time, these injuries can actually cause the degeneration of the spine, and spinal cord injuries.

Treatment for whiplash can depend on the use of a cervical collar, massage therapy, physical therapy, and other medical services. A person may be looking at several days off from work because of limited ability to move the neck. Any injury claim must take into account not just the medical expenses and lost wages, but also the possibility that there could be debilitating complications in the future.

If you ave suffered a whiplash injury, contact a personal injury lawyer as soon as possible. You may be entitled to compensation for your medical treatments, pain, and suffering.

Tuesday, 16 March 2010

Les Schwab Named in Gender Discrimination Lawsuit


Tire retailer Les Schwab has close to 400 centers across the country, including in California. The retailer is now being named in a gender discrimination lawsuit just filed by the Equal Employment Opportunity Commission in Washington.

The lawsuit has been brought by Jennifer Strange and Meagan Morris, who allege that the company used discriminatory practices to keep women out of higher positions. Both Morris and Strange had worked at several Les Schwab outlets in Washington. When they requested work in the tire bays, they were repeatedly refused, allegedly because of their gender. These jobs typically involve handling tires, including mounting, dismounting and repairing tires, and are usually the steppingstone for more lucrative management positions at the company. However, women were never considered for tire bay jobs, ensuring that they never made it to the higher positions at the company.

The company seems to have a long-standing position of discriminating against women. In 50 years, only one woman has made it to a sales and management position at Les Schwab. According to the San Francisco district director of the Equal Employment Opportunity Commission, Les Schwab has a corporate culture that promotes differences between men and women and the kind of jobs that they can do. The founder of the company even published a book that defined how men can expect to get ahead in the company, and promotes the idea that men can do certain jobs and women can only do others.

To the rest of the world, it may seem strange, and even quaint, that in this day and age, when women have broken so many glass ceilings, they're considered incapable of mounting a tire, and refused more lucrative employment on this basis. However, for a California employment lawyer, it’s routine to come across such cases of gender discrimination, where corporate doors are shut to female employees beyond a certain point. There is no place for such discrimination in California. Our laws don't allow it, and companies cannot be permitted to promote such practices without accountability.

Saturday, 13 March 2010

Orthopedic, Pediatric Specialists Warn About Growing Numbers of ATV Accident-Related Spinal Injuries


Spinal injury lawyers in California have been consistently reminding consumers and manufacturers about the need to make All Terrain Vehicles (ATV’s) safer and the need to train children to use these better. As auto safety crises and other scandals have occupied public attention, ATV safety has dropped a little from the safety radar. That changed this week as two new studies were presented, pointing to an increase in the number of injuries to children from ATV accidents, and causing concern to California spinal cord injury lawyers.

The findings of the first report were presented at the annual meeting of the American Academy of Orthopedic Surgeons in New Orleans. Pediatricians and orthopedic surgeons who collaborated on the study, say that they have been noticing an alarming increase in the number of serious injuries linked to the use of all-terrain vehicles. According to the researchers, ATV safety has not really increased after three wheeler ATVs were banned. In fact, the researchers found that the four wheeler ATVs that have risen in popularity, are not much safer than the three wheeler ones.

In the first study, the researchers looked at emergency room records at a California trauma care center. The records were of patients who suffered an accident involving an all-terrain vehicle between the 1st of 2005, right through to the end of 2007. The researchers studied a total of 110 records, and found that:

People who were involved in a multi-rider all-terrain vehicle accident, were up to 10 times more likely to suffer serious injuries that required amputations, compared to people who rode conventional all-terrain vehicles designed for a single rider. The researchers are stressing on the dangers to multi-rider ATVs, compared to single rider ones.

The second study indicated that approximately 4,500 children in the US suffered an injury in an ATV-related accident in 2006. Of these, 7.4% sustained a spinal cord injury. That was an increase of more than 140% in the number of child injuries from ATV-related accidents since 1997, and an increase of a whopping 467% in spinal cord injuries in children. Approximately half of the children who were injured in these ATV accidents were hospitalized for injuries, and approximately 1/3rd of the children required surgery. This was in spite of the fact that many of the children had been wearing helmets at the time of the accident.

There are a number of factors that have been responsible for this spike in injuries from ATV accidents. Newer ATVs are much heavier, and can reach speeds of more than 100 mph. They also come with a higher center of gravity, increasing the risk of a rollover.

Thursday, 11 March 2010

Aviation Safety Bill in Limbo after Block by Tennessee Senator


Families of some of the victims of a Continental flight that crashed near Buffalo, New York last year are pushing for an aviation safety bill that remains in deadlock because of a Tennessee senator.

Families of Connection Flight 3407 are in Washington to lobby for the bill which has a great deal of support from California plane crash lawyers. The amendment would increase the number of hours that copilots must have flown before they can be hired for a job. However, the bill is currently in a state of limbo because a senator from Tennessee is blocking its passage. Sen. Bob Corker, R-Tennessee says he will block the bill unless a provision related to FedEx is removed from its content.

According to the provision, drivers of FedEx would be allowed to organize on the local level. Right now, these drivers re covered by the Railway Labor Act which allows them to organize on the national level only. According to FedEx, this provision would place it at a disadvantage compared to rival UPS. The Memphis-based company is stubbornly opposing the measure, and it has plenty of support in the form of its state senator. The bill remains blocked as Sen. Corker remains adamant about the FedEx provision being removed.

Not surprisingly, the families of the victims of 3407, which crashed on February 12, 2009, are severely critical of the senator's actions. A group of them, who call themselves the Families of Connection Flight 3407 are lobbying for the amendment to be passed in the nation’s capital. The amendment was proposed by Sen. Charles Schumer D-New York, would do much to refine pilot hiring practices, and filter out inexperienced pilots.

The connection flight went down in a Buffalo neighborhood, killing all 49 on board and one person on the ground. The crash focused national attention on the role of pilots and how these contribute to a crash. An investigation by the National Transportation Safety Board blamed pre-flight errors by the crew for the crash. Crew fatigue was one major issue that has arisen since the Continental flight went down. Both the pilot and copilot, it was found later, had spent the days prior to the flight with very little sleep.

Tuesday, 9 March 2010

Drunk Driving Accident Concerns Arise with Spring Break


It's that time of the year when college students across the country are given a break from the pressures of studies. Unfortunately, the unwinding often takes the form of imbibing copious amounts of alcohol. Impaired driving is a major risk during this time of the year, and California DUI lawyers would encourage college students to be responsible and tone down the bingeing this spring break.

Law enforcement officers in California will be gearing up to crack down on partying college students across the state. College students are actually at a higher risk of being involved in an accident. Many of these drivers may fall in the below-19 age group, which is at a higher risk of being killed in an auto accident, than from any other causes. Spring break is also the time when young men and women indulge in dangerous drinking games that can quickly turn fatal. DUI lawyers in California suggest the following tips to have a safe spring break.

  • Avoid drinking contests, and other potentially deadly behaviors. Loss of consciousness and irreversible brain damage are just two of the consequences of excessive or binge drinking, which is widespread during spring break.
  • Parents must get involved in ensuring that their children enjoy a safe spring break without succumbing to peer pressures. It can be hard as a college student to insist on designating a sober driver to drive everyone home, or to resist a game of “Who can knock back the most drinks?” Parents can play a role here.
  • Look out for friends who may be placing their health in danger by drinking excessively, and not even know it. Look for signs of slurring, disorientation, confusion or a total lack of consciousness. Look for changes in skin color, and specifically, a bluish tinge. Severe vomiting and seizures are two signs that the person has imbibed excessive alcohol, and may be in serious need of help. Other signs may be irregular or slow breathing, hypothermia and a deathly pale skin.
  • If someone passes out after excessive drinking, keep monitoring them to check for these signs. People who pass out are not always “sleeping it off.” Alcohol can continue to spread throughout the bloodstream even when a person is sleeping, and even after he has stopped drinking.
A DUI arrest or license suspension during college can impact the path your career and the rest of your life can take. A California DUI lawyer can help you get your life back on track.

Monday, 8 March 2010

California Employment Lawyers Find More Men Filing Sexual Harassment Claims


The gap between the genders is narrowing as more men are coming forward to file sexual harassment claims against employers.

Women still account for an overwhelming majority of the sexual harassment claims that are filed every year by the Equal Employment Opportunity Commission. However, between 1990 and 2009, the number of men filing sexual harassment claims has gone up by 100%, from 8% in 1990 to 16% in 2000. In 2009, out of the 12,700 claims that were filed, 2,000 were filed by male employees. This increase in the number of men fling claims comes even as the overall number of sexual harassment claims has declined steadily over the past few years.

Most defendants in male employee-related sexual harassment claims are male employers. However, the number of cases involving coworkers and female employers is also increasing. It's hard for any California employment lawyer to tell if these cases are actually increasing, or if more men are coming forward now to file claims.

In the past, physical displays between men were dismissed as “frat boy” behaviors that were normal when a group of testosterone-charged males gathered in the workplace. However, the number of men who are willing to dismiss such behavior as “boys will be boys” antics is declining, as evidenced from the growing numbers of claims. Sexual harassment claims filed by male employees range from inappropriate touching, groping and grabbing in the workplace, to outright threats of assault and rape, and forced sexual advances. One employee at a steak house in Arizona was fired for making public his displeasure at the harassment. He has now joined the growing ranks of male employees filing claims. His claim filed with the EEOC seeks back pay, compensatory damages and punitive damages.

The bias against men who admit to being victims of sexual harassment in the workplace may be dwindling, but some of these men still admit to feeling embarrassment for making the harassment public. However, it's very important that more such victims come forward to file sexual harassment claims, because it will ultimately lead to a safer and more conducive workplace atmosphere.

Wednesday, 3 March 2010

March Is Brain Injury Awareness Month

The month of March is dedicated as Brain Injury Awareness Month across the country. In California too, survivors of traumatic brain injury or TBI, doctors and brain injury lawyers will mark these 31 days with sessions, seminars, and other awareness programs.

Every year, more than 2 million people in the United States suffer from a TBI. The degree of severity of the injuries can vary widely. The most minor traumatic brain injuries are concussions. However, recent studies have shown that not all concussions are mild injuries. If a concussion is not treated in time, it can lead to long-term brain injury. A severe case of TBI can leave a person dependent on care from others to meet all his daily needs.

There are a number of factors that can be responsible for a brain injury. These are just some of the most common:
  • Automobile accidents
  • Motorcycle crashes
  • Industrial accidents
  • Assault
  • Shaken baby syndrome
  • Domestic violence
  • Slip and fall accidents
The California Brain Injury Association provides support and resources for survivors of brain injuries and their families. The organization focuses on prevention programs, and promoting education and awareness of this hard-to-understand condition. Survivors may need plenty of support and help trying to adjust to the new difficulties they face up after they have suffered a TBI. Their families will also need resources to help them help their loved one adjust to his lowered abilities.

There is much misinformation about traumatic brain injury among the California public. Most people are just uncomfortable with the thought of discussing something that they believe practically ends a person's life. That's not always the case. Brain injury victims need plenty of support and help, but what they do need the most, is better understanding of the condition from the people around them.

There is much that you can do to raise awareness of brain injury this March. In fact, brain injury lawyers in California would encourage readers to do what they can to increase awareness of this condition:
  • Contact someone at your local newspaper, and ask them to do reports or special features on brain injury in California.
  • Contact websites and blogs dedicated to health and safety, and ask them if they are aware that March is commemorated as Brain Injury Awareness Month. Ask them to do special quizzes, and features that can help increase awareness of this condition.
  • Contact your local radio station, and ask them to include this important topic in their schedule.
  • If you know someone who suffers from a traumatic brain injury, try and get some media interest in featuring his or her story.